Many business owners are shy about self-promotion. But you’re not tooting your own horn when you showcase your customer reviews. In fact, if your clients post online reviews about your company, they want the world to know what a great job you do. Your clients are actually making advertising content on your behalf!
If your business was a contestant on a dating show, hoping to be picked by your ideal customer, would you win? Is your biz the most attractive option among the competition – or does it have spinach in its teeth (metaphorically speaking)? In this example, online business directories like Google Maps are the matchmakers that deliver customers to your door. And one thing causes success or heartbreak.
When I need to hire a local business, I could ask my friends for recommendations. But it’s often more helpful to look online, because I can see recommendations and feedback from hundreds or even thousands of people – in the form of online reviews. So if you run a business, you need to know the ‘7 key factors’ consumers look at when evaluating your online reviews.
I recently had some car trouble. This left me wondering which company I might call to come to my rescue. No matter your industry, let me quickly explain why this scenario matters to you and your business. How you follow this advance could either attract or repel potential customers.
You made a purchase online, and now the retailer is offering you a gift card for leaving them a great online review. Is that ethical? And should your business do the same thing? In this article, I’ll explain the dos and don’ts of incentivizing reviews.